Midea and its partners have been making waves across the globe with a series of impactful events, strategic visits, and innovative product launches. From technical trainings in Albania to government collaboration in Indonesia, and smart living showcases in China, these activities reflect Midea’s ongoing commitment to sustainability, technological advancement, and global partnership. Here’s a quick roundup of the latest highlights from around the world.
🇦🇱 ALBANIA: Advancing Technical Expertise
Midea recently organized a comprehensive training session in Albania, focusing on residential and light commercial HVAC solutions. Over 45 technical professionals from key dealerships attended. Led by product specialist Mr. Haris Markoglou, the session spotlighted innovative products like the Solstice series and A7 ducted units. The blend of technical workshops and market-focused discussions further strengthened Midea’s leadership in the HVAC sector.
🇩🇪 GERMANY: Inspiring Connections at ISH 2025
At the ISH 2025 trade fair in Frankfurt, Midea hosted an exclusive dealer dinner at Kreisler Frankfurt. The evening provided a perfect setting for meaningful exchanges on HVAC industry trends and innovations. Attendees explored Midea’s latest product highlights, including the Solstice split-system AC units, Magboost chillers, and advanced R290 solutions.
🇮🇹 ITALY: Midea Runs for a Cause
Team Midea Italia made a spirited appearance at the Unicredit Relay Marathon, highlighting the company’s commitment to sustainability and social inclusion. With two energetic teams on the track and enthusiastic support from colleagues, the event symbolized unity and a shared drive for positive change.
🇬🇷 GREECE: Strengthening Strategic Ties
A senior delegation from Midea’s Greek partners visited the company’s global headquarters for a detailed business review. The visit included tours of cutting-edge manufacturing sites and the innovation R&D center. The dialogue emphasized collaboration and laid the groundwork for future growth across Greece and neighboring markets.
🇨🇳 CHINA: Strengthening Bonds with LUK Strategic Partners
Midea hosted LUK Strategic Partners at its headquarters, showcasing its strong commitment to long-term collaboration. During their visit to the Guangzhou manufacturing base and the Midea History Museum, discussions focused on sustainability, market trends, and product innovations like the Solstice AC and MHELIOS. The visit marked a significant step in deepening ties and aligning with European market needs.
🇮🇩 INDONESIA: Empowering Local Workforce
Midea Electronics Indonesia welcomed local government representatives, including the Deputy Regent of Bekasi, to its RAC Factory in Cikarang. Discussions focused on supporting government programs for workforce absorption and increasing the factory’s local employment rate—already reaching 95%. The initiative reflects Midea’s ongoing commitment to community and economic development in the region.
🌍 MIDDLE EAST: Spotlight on Babel Cabinet Launch
The Middle East market saw the grand launch of the Babel cabinet machine in Qatar. This high-end product drew significant attention across social media platforms, reflecting strong regional interest in Midea’s premium solutions.
🇨🇳 CHINA: Showcasing Smart Living to Global Media
Midea hosted international media at its headquarters, presenting its latest innovations in smart and sustainable living. The event highlighted the company’s continued progress in eco-friendly heating and cooling technologies, reinforcing its global thought leadership in smart home solutions.
🇪🇺 EUROPE: F-Gas Regulation Update
In a recent development, the Dutch commissioner declined requests to re-examine the F-gas regulations. This decision comes amid concerns that the regulations could affect the pace of heat pump adoption across Europe.
🇦🇺 AUSTRALIA: New MHI Office in Perth
Mitsubishi Heavy Industries announced the opening of a new branch in Perth. The office will focus on environmentally conscious initiatives and expanding sustainable business opportunities in the region.
🇺🇸 UNITED STATES: Austin Enforces Cooling Standards
The Austin City Council passed a new statute requiring residential units to maintain regulated air conditioning temperatures. This move ensures healthier living environments as part of the city’s broader public health agenda.
🇮🇳 INDIA: Daikin’s New R&D Center
Daikin India inaugurated its new R&D center in Neemrana, dedicated to the development of energy-efficient HVAC products. This facility is expected to drive innovation and sustainable manufacturing practices in the Indian market.
🇰🇷 KOREA: LG Unveils AI-Enhanced Air Conditioner
LG Electronics launched the Whisen Cool, a next-gen air conditioner equipped with AI features designed for optimal cooling performance and energy efficiency. This marks another leap in smart home technology.
🇨🇱 CHILE: TCL Takes Center Stage in National Exhibition
TCL participated in an exhibition at Chile’s National Museum of Fine Arts, where it showcased its latest range of home appliances and smart technologies. The event highlighted TCL’s design innovation and commitment to modern living.
Join us as we delve into the key highlights and innovations that Midea presented, illustrating their dedication to pioneering HVAC solutions tailored for today’s energy-conscious landscape. Whether you’re a contractor, a consumer, or simply an HVAC enthusiast, this overview will provide valuable insights into the transformative potential of Midea’s latest technologies and initiatives.
